The Future of the Franchise

Alexandra Reddish was 18 when she got her real estate license; she had helped out her grandmother, Mary Kay Gallagher, at open houses while in high school. Ms. Gallagher ran her business her way, working from home rather than a storefront, refusing to use For Sale signs because she considered them tacky, and finding buyers with the means to handle the considerable upkeep of the century-old homes she marketed. That hasn’t changed….

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